Thursday, May 17th, 2012

Color Forecast

Taking fashion marketing to a whole new level the Color Forecast project by retailer Pimkie has been developed by Pedro Cruz and runs feeds from high definition cameras in Milan, Paris and Antwerp to track the colour of fashions worn across the cities.

The colour clustering software analyses the passing colours and shows in real time which are worn most often, then the colours are compiled into an infographic to see how trends evolve.

It is yet to be seen how other fashion houses take to the accuracy and its capacity to forecast the trends and determine how colour tastes change over the season. Either way strong graphics and aesthetic tone results in an interesting project.

Click the link to the website below to see more on how it works.

www.pimkiecolorforecast.com
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Thursday, May 17th, 2012

Meet the Greek
Identity & Interior

We are highly impressed by this new identity designed by studio End of Work for the Australian restaurant chain ‘Meet the Greek’. The interior and identity is inspired by authentic Greek tavernas delivered with a contemporary twist. This includes: a 10ft high typographic wall sculpture which was laser cut from wood, wooden wall hanging message boards, business card matchbooks and laser etched wooden invites to the opening night.

via desktopmag.com.au…

Wednesday, May 2nd, 2012

Manifest Destiny

Titled Manifest Destiny!, the cabin or human-sized birdhouse affixed to Union Square’s Hotel des Arts floats curiously, high above the hustle and bustle of downtown San Francisco.

The charming, yet provocative, statement on the arrogant perseverance of the city’s early settlers was created by artists Jenny Chapman & Mark A. Reigelman II to comment on the end of the American dream (high rent, no jobs).

Using a 19th-century architectural style and vintage building materials, the structure is a commentary on the arrogance of Westward expansion, satirising man’s relentless quest to claim every last available plot.

The duo’s humorous and thought-provoking work will remain until 28th October…

Text & Images via weheart.co.uk…