Monday, April 30th, 2012

Let’s go “shwopping”!

Design Clarity came across a new & innovative concept based on sustainable fashion & recycling clothes. Recently launched, “Shwopping” is an nationwide ethical project based on “swapping & shopping” in association with Marks & Spencer to prevent the throwing away of the standard one billion garments a year, which ultimately end up in landfills.

The concept is to “bring in something old, buy something new” at any Marks & Spencer retailer which will then be resold or recycled by their partner Oxfam, a leading UK charity fighting poverty. The initiative was launched and celebrated this month in Brick Lane, a area of central London popular for its second hand & trendy fashion stores. The entire street & surrounding buildings were covered with the amount equivalent to the clothes being thrown away every five minutes in the UK. The final result is a colourful and striking exterior display.

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Monday, April 23rd, 2012

Squirrel Sports

Design Clarity was approached assist the development of a new sporting apparel & equipment brand identity and concept store for Squirrel Sports. Sister brand of the well established Kukri brand, an online store for school sports equipment, Squirrel Sports focuses on team sports such as rugby, cricket, football etc… for schools & small leagues.

Monday, April 23rd, 2012

Sblended Milkshakes

Design Clarity is happy to present the new concept kiosk for their new client, Sblended Milkshakes. The soon to be built unit will be located in Westfield White City, London.

Slended is a fun & quirky brand that pushes the limits of anyone’s taste buds, mixing up Marmite with Oreos, Banana with Maltesers or Jaffa Cakes & Jelly Babies.