In/Out is a sculptural paper-folding artwork with projection-mapped animation.
‘In like a lion, out like a lamb’
The work consists of initial designs in Adobe Illustrator, 3D graphics in Google SketchUp, animation in Adobe After Effects and the sculptural piece constructed of 300gsm card (final piece measures approx 0.6m x 0.7m). In/Out was exhibited at Launch 2013 – an exhibition bringing together a group of recent graduates from Melbourne universities, showcasing dynamic, diverse and insightful new work. The show was held at Brunswick Art Space in March 2013 and was curated by Ive Sorocuk and Josephine Waite.
In/Out is a response to the idiom ‘In like a lion, out like a lamb’ – a phrase often used to describe the weather in the month of March, that originates from the constellations of Leo and Aries that are visible in the sky during the start and end of March.
For more interesting graphic, digital art have a look at Anna Trundle’s site.
The concept builds upon the current Bonds vision. It’s all about a ‘back to basics’ approach being bold and courageous with fun key elements and no illusions or pretension.
The concept embraces diversity and originality, with a ‘think outside the box’ approach. It draws upon the notion of individuality and non-conformity – not being just another white sheep! The Bonds brand is not just like any other brand, so why should its stores be?
Bold, empowering and cheeky graphics, dynamic display fixtures and honest finishes in contrasting colours convey a welcoming, fun and lively space.
The in-store experience and customer journey is enhanced by informative, directional wayfinding and graphics. New in-store purchasing and sign-up facilities encourage interaction and loyalty, answering the brief by creating a stronger emotional connection between the Bonds brand and their customers.
The design and layout is practical and realistic, being operationally and cost effective; allowing for high density Visual Merchandising with flexibility for high volume stock turnover. This new retail concept relates to the fundamental values and the ‘roots’ of the Bonds brand itself.
“I saw the store for the first time yesterday and was blown away with its impact. Interestingly there has been much more …