Monday, August 1st, 2011

The People Choose an Anti-Bank

A bike rack in your bank? A coffee with your credit card? Managing your finances has been revolutionalised by Design Clarity who’ve created a social, rebellious banking space where members of People’s Choice Credit Union can work and play. The concept of an ‘anti-bank’ was the basis of this design which brings a courageous and bold new face to banking.

Saturday, May 31st, 2008

Bankwest

Design Clarity started working with Bankwest in Jan 2007 and created the very original & very successful ‘Iceberg’ Bankwest model. A brand new retail banking concept was born around a central idea of friendly ‘stores’ rather than traditional branches & happy customers instead of long queues; cafe-style banquettes & semi-private consultation igloos.

Wednesday, July 20th, 2011

Bankwest Express

A successful kiosk retail banking concept offering select Bankwest services & acting as a highly visible brand ‘signpost’ in the middle of shopping malls.

Design Clarity’s idea for Bankwest Express evolved out of a series of blue-sky concepts, and reflects the happy banking attitude & quirkiness of the Bankwest brand. The initial site launched in Karrinyup, Perth early in 2011 with very positive customer feedback.…