Saturday, February 18th, 2012

Sportsgirl ‘Shoppable Window’ Experience

Sportsgirl has created an integrated shopping experience with the launch of its brand new digital concept, ‘Window Shop’.

Melbourne consumers can now shop the windows of the infamous Chapel St Sportsgirl flagship store by aiming their phones or iPads at the changing displays, which then pick up the current QR code system.

“The aim of the window shop program is to bring Sportsgirl’s Superflagship store product to all areas, providing greater choice for customers nationwide,” said Sportsgirl.

With access to Sportsgirl items 24-hours a day and a special gift included with each mobile order, the interactive Window Shop provides a new method of purchasing that is both exciting and convenient.

Sportsgirl’s Paddington store is set to follow suit next week, with other destinations appearing at pop-up hot spots throughout Australia. Stay tuned!

text via Marie-Claire

images via Marie-Claire | Fairfax Media

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Friday, February 17th, 2012

2012 Food Trends

Mobile Vendors
High streets cluttered with chains are meaning opportunities for street food, pop-ups and food trucks. Little capital, resources, or planning are required. Chefs have greater freedom to try out menu items, restaurant themes and are able to showcases brands in unusual locations including public areas, art galleries and festivals. With even the big names such as Wahaca (pictured), Wagamama and Jamies Italian joining in, look for a lot more through 2012.

Casual Dining
Great food and service are non-negotiable in a restaurant but with cash short, few people are prepared to shell out for swags and tails. There’ll be more small “front room” style eateries like London’s Roti Chai (pictured) and Duck Soup and New York’s Prune, with chairs crammed in, no table cloths, sharing plates and plate licking de rigeur.

Packaging Innovations
As costs are being cut across the food & drink industry supply chain, packaging will become a focus for brand owners keen to improve margins from production to market. Reducing packaging weight/size, also known as lightweighting, is not only an environmentally-friendly move, but it can result in cost savings over the long term.

Healthy Food on the Go
As impulse sales are forecast to continue …

Wednesday, February 15th, 2012

Today we ❤
Minakani Walls

Minakani, is the Paris-based studio by Frédéric Bonnin and Cécile Figuette, who create wonderful whimsical patterns, mainly for textile but not exclusively. 2 years ago, they’ve launched their walldecor offering custom size, made to order, exclusive motifs printed onto high quality non-woven paper.
Keeping a fresh and unique approach to colour and graphics they produce strong and simple designs, with a candid, vintage quirky, optimistic and poetic feel.
They’ve created fabric patterns for well known brands such as Anthropologie, Kenzo, La Redoute, Le Sportsac, Oxbow, Organic Stereo and Chez Monoprix to name a few.

Their website: http://www.minakaniwalls.com…