Monday, April 23rd, 2012

Squirrel Sports

Design Clarity was approached assist the development of a new sporting apparel & equipment brand identity and concept store for Squirrel Sports. Sister brand of the well established Kukri brand, an online store for school sports equipment, Squirrel Sports focuses on team sports such as rugby, cricket, football etc… for schools & small leagues.

Monday, March 1st, 2010

Mancini’s Pizza

Mancinis is a new brand package created for woodfired pizza restauranteur, Eric Mancini to launch his new pizza franchise model. Brand identity included logo, USP tagline, packaging design, branded delivery vespas & cars, staff uniforms, menus, mailouts, website splash page, and a whole interior design concept and environmental branding approach for takeaway outlets.…

Thursday, December 8th, 2011

Chipper Branding in Leicester Square

Design Clarity has been working for one of our London clients on the new branding of a fish & chip shop in famous Leicester Square.

The brief included finding a name and creating a brand identity that would stand out in the craziness of Leicester Square, one of the busiest areas of London. The name had to pop, be inviting, but also memorable for customers to make sure the name springs to mind to guarantee return visits.