Design Clarity

Taking fashion marketing to a whole new level the Color Forecast project by retailer Pimkie has been developed by Pedro Cruz and runs feeds from high definition cameras in Milan, Paris and Antwerp to track the colour of fashions worn across the cities.

The colour clustering software analyses the passing colours and shows in real time which are worn most often, then the colours are compiled into an infographic to see how trends evolve.

It is yet to be seen how other fashion houses take to the accuracy and its capacity to forecast the trends and determine how colour tastes change over the season. Either way strong graphics and aesthetic tone results in an interesting project.

Click the link to the website below to see more on how it works.

www.pimkiecolorforecast.com
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Color Forecast

Design Clarity

We are highly impressed by this new identity designed by studio End of Work for the Australian restaurant chain ‘Meet the Greek’. The interior and identity is inspired by authentic Greek tavernas delivered with a contemporary twist. This includes: a 10ft high typographic wall sculpture which was laser cut from wood, wooden wall hanging message boards, business card matchbooks and laser etched wooden invites to the opening night.

via desktopmag.com.au…

Meet the Greek
Identity & Interior

Design Clarity

Café design is fast turning Sydney into a sipper’s paradise! Wonderful re-charging brew, perhaps a little sweet something or even a delectable meal. All send Sydneysiders palates tingling.

Yet patrons want more from their café experience and so they should. Design Clarity ensures Sydney cafés deliver. The secret ‘fix’ – creative café design.

People patronise cafes for numerous reasons. Escape from Sydney’s supercharged pace, chill out, regroup from challenging work, socialise, get that all-important caffeine kick. The list goes on. So with all these diverse motivations driving them, how are patrons lured to a particular café? Design Clarity says – by how well the space responds to their likes. Our café designers drill down into your patrons’ subconscious. We understand their particular preferences with regard to comfort, ambiance, colour scheme and overall vibe. Of course these can vary greatly from cosy café goers to sophisticated central Sydney socialites. But it doesn’t matter who your target Sydneysiders are – only how well your space caters to their experiential palate.

Design Clarity empowers your café to stand out from the Sydney crowd. Our designers grow you a unique sense of place so your café boasts:

• Personal attractions for your target patron whether luxury

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Sydney synergises with café design

Design Clarity

Competitive advantage and agility. Every Melbourne business could use a healthy dose of this pair, right?

Commercial designers can help you pluck these game changing advantages straight from the heart of your business. And several other key benefits too.
How? Through performance-centric commercial design
Why? So your premises supports your brand values and strategic direction
Who? Design Clarity, your Melbourne magicians in commercial design and fit out

Smart commercial design and fit out is a science as much as an art. All geared towards building you an enduring business asset. Leveraging your commercial premises to provide a ‘living’ 3-D brand story for your business. Ingraining your values deep within the minds of consumers. While providing memorable consumer experiences and adding directly to your bottom line.

Let our commercial designers elevate your spatial performance through strategic design and fit out. Design Clarity specialise in carving a niche sense of place for Melbourne businesses. No matter what your industry, clientele or service. Now it is your turn to gain:

• Streamlined operations for utmost commercial efficiency
• Engaging commercial environments to invigorate staff and entice consumers
• Zero wasted space so every nook and cranny of your premises runs at peak performance
• Fully integrated

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Craft greater business agility with commercial design and fit out

Design Clarity

Titled Manifest Destiny!, the cabin or human-sized birdhouse affixed to Union Square’s Hotel des Arts floats curiously, high above the hustle and bustle of downtown San Francisco.

The charming, yet provocative, statement on the arrogant perseverance of the city’s early settlers was created by artists Jenny Chapman & Mark A. Reigelman II to comment on the end of the American dream (high rent, no jobs).

Using a 19th-century architectural style and vintage building materials, the structure is a commentary on the arrogance of Westward expansion, satirising man’s relentless quest to claim every last available plot.

The duo’s humorous and thought-provoking work will remain until 28th October…

Text & Images via weheart.co.uk…

Manifest Destiny