Wednesday, October 5th, 2011

Crumpler UK

We really like the people from Crumpler and their attitude towards their brand. Crumpler is freedom of expression. When Crumpler came to the UK they worked with Design Clarity to implement the concept into the local market and visualise their established store identity. Sheffield, Westfield White City and Bluewater are the first three UK sites with more to come.

Sunday, June 26th, 2011

Varoujan Jewellers

Designing for a bespoke diamond jeweller is all about the sparkle. This store, on the luxury level at Westfield Sydney, is for lovers of diamonds and extravagant design.

Varoujan Jewellers has been designed with the customer experience at the heart of the concept. The black reflective space envelopes you on entry and the smoked mirriored panels play tricks with your perception of volume, making the walls of the tiny 17sqm space appear to recede to infinity, leaving the jewels in the floating display cases as the true focal point. The aim in this design was to effectively maximise the display impact and create a unique method of showcasing the original designer diamond pieces.

Specialist lighting was paramount to achieve a perfect colour rendition for the diamonds on display, and prototypes were developed to trial the LED fixtures prior to installation. The drama of the black backdrop to the space allows an almost theatrical emphasis for each jewellery piece on display. Design Clarity was also asked to create a highly dramatic shopfront display to attract customers. In response, the design team drew inspiration from traditional wall panelling by creating a series of suspended white gloss powder-coated metal frames.

Black polished marble, …

Saturday, June 4th, 2011

Mall Music

Winner BRW magazine Australian Retailer of the Year Awards – New Retailer for 2011
Staffed by Australian rock legends and run by ex-band promoter, Chairman of the Australian Music Retailers Association and all-round muso, Geoffrey Bonouvrie, Mall Music has just launched a ‘next generation’ music store.