We really like the people from Crumpler and their attitude towards their brand. Crumpler is freedom of expression. When Crumpler came to the UK they worked with Design Clarity to implement the concept into the local market and visualise their established store identity. Sheffield, Westfield White City and Bluewater are the first three UK sites with more to come. The Crumpler website says – ‘exceptional creativity is at the core of our business’. Great minds think alike.
