Design Clarity & Al Futtaim Group Real Estate (AFGRE): retail project partners

Design Clarity is very pleased to have been appointed by Al Futtaim Group Real Estate; Dubai based conglomerate, and a leader in the field, to work on its latest retail development within the Festival City development in New Cairo, Egypt.

Design Clarity was specifically appointed due to our international design expertise in retail shopping mall environments. Our extensive knowledge of the micro service retail contact points within retail centres has enabled us to start working with Anthony Cutt, Head of Tenant Co-ordination for Al Futtaim Group Real Estate in Egypt.

Concepts are underway with initial design workshops to develop a family of specialty leasing elements to complement the architecture of the mall and maximise the commercialisation opportunities available to the landlord.

Very much work in progress at present, however, we look forward to reaching the prototyping phase of the project and implementation on site to assess the success of these new flexible and modular retail elements which exist both internally and in external areas of the mall.

Watch this space – initial concepts in progress….