The café inside the store serves as a vibrant gathering space, perfectly blending a relaxed ambiance with surf culture aesthetics. The design focuses on creating an informal, approachable atmosphere, inviting both locals and visitors to linger and socialize. Reclaimed wood paneling wraps the walls, giving the café a rustic charm that ties in seamlessly with the coastal theme. This is further emphasized by the curated collection of vintage surf photography that lines the walls, celebrating the rich history of surfing and its cultural roots.

The layout is designed to encourage interaction. Communal tables made of distressed wood provide ample seating for groups, while smaller, cozier setups cater to individuals or pairs. Industrial pendant lighting with warm tones complements the natural materials, creating a comfortable, inviting environment. Pops of color from condiments and table accents add a playful touch to the earthy tones.

Functionality is also a priority. The café is well-integrated into the retail space, making it convenient for customers to grab a coffee or a bite while exploring the store. Beyond being a dining spot, it serves as a social hub where visitors can connect over their shared love for surfing and the coastal lifestyle.

This café embodies the essence of the project: a space that’s not just about shopping but about creating an experience that resonates with the lifestyle and community of its visitors. It’s a true extension of the brand’s identity and its commitment to fostering connections.