The Roxy boutique within Boardriders Torquay highlights the brand’s unique blend of style and functionality. Featuring bold and colorful displays, this space focuses on swimwear, activewear, and accessories that embody coastal living. The store design integrates natural textures, soft lighting, and a playful aesthetic, creating a welcoming atmosphere for shoppers. Custom shelving and creative visual merchandising showcase the products while reflecting the free-spirited ethos of the Roxy brand. This section is a go-to destination for beach-ready fashion and surf-inspired style.
The Roxy boutique is a vibrant, engaging space designed to celebrate the brand’s focus on empowering active women through fashion. This area offers a curated selection of swimwear, lifestyle clothing, and accessories, carefully displayed to showcase their quality and design.
The boutique’s layout is thoughtfully designed, featuring custom shelving units and creative visual displays that enhance the shopping experience. Bold patterns and bright colors are woven into the décor, reflecting the playful and adventurous spirit of the Roxy brand. Warm lighting complements the aesthetic, while natural materials, like wood accents and woven textures, evoke a coastal charm.
Attention to detail is evident in every element, from the layered counter design at the checkout area to the unique display racks that maximize product visibility. The vibrant swimwear collection takes center stage, with each piece displayed to inspire customers to embrace the brand’s surf culture roots.
The boutique also incorporates functional elements, such as wide aisles and accessible layouts, ensuring a smooth shopping experience. Plants and natural touches soften the space, adding warmth and reinforcing the coastal vibe. Whether customers are surfers, beachgoers, or simply lovers of stylish, practical apparel, the Roxy section offers something for everyone.
This boutique is not just a retail space—it’s an immersive experience that captures the essence of Roxy’s brand identity, empowering women to live boldly and stylishly both on and off the beach.
