Sportsgirl has created an integrated shopping experience with the launch of its brand new digital concept, ‘Window Shop’.
Melbourne consumers can now shop the windows of the infamous Chapel St Sportsgirl flagship store by aiming their phones or iPads at the changing displays, which then pick up the current QR code system.
“The aim of the window shop program is to bring Sportsgirl’s Superflagship store product to all areas, providing greater choice for customers nationwide,” said Sportsgirl.
With access to Sportsgirl items 24-hours a day and a special gift included with each mobile order, the interactive Window Shop provides a new method of purchasing that is both exciting and convenient.
Sportsgirl’s Paddington store is set to follow suit next week, with other destinations appearing at pop-up hotspots throughout Australia. Stay tuned!
text via Marie-Claire
