Design Clarity often asks at the start of the design process- who is your brand? Does it convey the right message to your customers? Do you like what your brand looks like and what it represents? Ok… let’s look at re-branding or refreshing your visual identity… We do everything from name & logo generation to brand collateral applications for menus, way-finding strategies, signage, packaging design and digital communications.
Designing for services challenges the methods in traditional architectural and retail design. We need to work differently. We start with business strategy analysis where we research the commercial imperatives of our client. The focus needs to be people-centred and collaborative to allow our team to empathise and understand the target audience and end-user. We facilitate workshops with key stakeholders, customers and staff allowing us to construct a point of view based on user needs and commercial insights. Once the challenge is clearly defined we can progress to the ideation phase to brainstorm and formulate creative solutions based on our collated insights. We build 3-dimensional case studies and we test and refine our solutions based on feedback analysis. Our financial services projects include designs for retail banks, insurance providers, currency exchange outlets, and financial planning consultancies.
Design Clarity offer innovative interior design solutions across the hospitality and leisure sectors. We work with restaurateurs, retail centres, bar owners and café managers – from established brands to entrepreneurial start-ups and roll-outs – with people who place value on great design. For our hospitality clients, we create compelling spaces to heighten the customer experience and drive footfall. With the influx of social media our designs need to be not only functional but ‘instagrammable’ too.
Retail design is our specialty. Design Clarity offers inspired design solutions to help position your retail brand and environment for your target customer. You name it, we’ve done it! We have successful project case studies for TelCos, fashion, lifestyle, kids wear, financial services, food retail and homeware – to name a few. Our design expertise – beyond brand and interior design – covers POS, visual merchandising, shop-in-shops, pop-ups, kiosks, shop-fits and design and build.
Design Clarity has earned a reputation in the retail and hospitality construction arena as an international creative design consultancy offering a boutique, high-end, and professional service. Our established alliances and ongoing project work with major property developers has enabled us to contribute to some of the most prestigious retail developments across the globe, and ensured Design Clarity a position at the forefront of local and international retail and hospitality design.