There is never one answer.
Our creative work does not fit a recognisable style.
Each client brings a different need and every project is a unique journey.

Design Clarity is a global creative agency.

We work with leading brands to create exceptional customer experiences. We are curious about the world around us. We believe good design is vital to business success, and collaboration the key to creativity. We bring a sharp eye, clear thinking and straight talking to your commercial challenges.

We make the future now.


Interior design

Brand identity & development

Retail strategy

Behavioural analysis

Persona profiling

Customer journey mapping

Retail design management

Retail masterplanning & mallscaping

Project Management

Kristina Hetherington
Founder and Managing Director

Kristina Hetherington is founder and Managing Director of Design Clarity. She has 29 years professional experience working across a broad range of design disciplines. After working as an interior architect in both Australia and the UK she set up her own design studio in 1999 in Sydney. Her time with Harrods Architects in London gave her great exposure to leading international retail design. The London Design Clarity studio opened doors in 2004. Kristina’s special focus is customer experience. She has the drive to design success stories for visionary people. Her work spans various sectors; commercial, education, health, retail and hospitality.

David Hetherington

David has been there from the beginning of Design Clarity. He has a head for numbers and a talent for strategic thinking. David leads our strategy work. He has a background as a strategy consultant for a global management consulting firm. David established a progressive social policy think tank, writes regularly and can be seen from time to time on ABC’s The Drum panel commenting on politics, the economy and current events. David has facilitated our workshops and participated in DC presentations to brands including Optus and NRMA.

Danielle Lloyd
Design Director - London

Danielle is the Design Director of our London office, after relocating from Sydney where she has been a key member of the Design Clarity team since 2010. She has a positive upbeat personality, with an obvious passion for great design. She has been concept designer on many of our individual retail and hospitality projects including Bonds, Nando’s restaurants and the Quiksilver Byron Bay store. She has also lived and studied in Genova Italy and shows the confidence to adapt to new challenges with ease.

Luis Aguirre

Luis is the lead project architect in our UK office and is responsible for program coordination, consultants liaison and visualisation. He worked for a selection of internationally acclaimed practices including Heatherwick Studio, OMA, and MAD architects developing projects in Europe, Asia and the Middle East. Luis has a working knowledge of Italian and fluent English and his mother tongue, Spanish.

Darren Spence
Senior Designer

Darren joined Design Clarity in January 2015 after time in London with Imagination. With over 8 years experience across retail, showroom, heritage and exhibition design, he brings a wealth of knowledge to the team. Darren has worked on a variety of leading brands both in the UK & Australia. He has been a principal designer on a number of projects including Westpac, People’s Choice and NRMA. He practices a strategic approach to omni-channel branch formats and architectural concepts.

Inken Lyell
Senior Designer

Inken has been working regularly with Design Clarity Sydney since late 2014. She studied architecture in Hamburg Germany, graduating in 2004. Her local Australian architectural expertise combined with her precision and practical approach make her invaluable on our project team.Inken was a key part of our project design team for Event Toombul and the Vmax cinema extension at Toowoomba, along with various other specialty projects. She has experience in hotel design in Sydney, and high end residential architecture, as well as hospitality design. She has a passion for interiors and enjoys our mix of project scale and extent of interior detailing. Inken works on a project basis with Design Clarity.

DC in the media

Fujisaki - Sydney

Retail Design Blog

Fujisaki - Sydney

The AU Review

Sushi Hon Izakaya In Barangaroo

Concrete Playground

Design Clarity is aiming to change the Asian Food Market in the UK

On-Trade Progress UK

Australian Design Review Interview Kristina

Australian Design Review

Pasta Remoli opens in Finsbury Park

Hospitality & Catering News

Din Tai Fung- Melbourne

Herald Sun

T4 - Tea For The World Opens In Westfield Stratford

Retail Design Blog

Industry awards

Winner 2018

ASOFIA Designer Awards Best Kiosk Fitout - NRMA Spoke

Shortlisted 2017

Restaurant & Bar Design Awards - Browns

Winner 2015

Australian Retailers Association - Eye Clarity

Commended 2015

AIDA Installation - Heineken - The Fox

Shortlisted 2014

IDEA Awards (AUS) - Central Kitchen

Shortlisted 2012

Dulux Colour Awards (AUS) - PCCU

Winner 2012

New Homes Awards by Evening Standard - Dunedin Mews

Shortlisted 2012

Restaurant & Bar Design Awards - Buttercup

Shortlisted 2011

Interior Design Awards (AUS) - The Cupcake Bakery