Enter the retail technology design revolution

Retail technology design is a pivotal part of the business tech revolution. Pioneering solutions that once existed only in the most progressive business minds are now fast becoming commercial necessities to remaining buoyant in the modern climate. Retail technology design innovators are continually crafting emerging tech capabilities that break new ground in business operations, tracking and performance. A shining example of the power retail technology design holds is provided by Decathlon, a major global retailer of sporting goods and equipment.

Decathlon: reimagining customer experience

Technology design is a vanguard of the overall Decathlon business strategy. Decathlon invests significantly in digital capabilities to enhance customer experiences in bold exciting new ways. At Decathlon, retail technology design is much more than just a bid to achieve a more contemporary look and feel to store interiors. Rather, digital capabilities enhance the efficiency of customer pathways and expand service offerings that improve their shopping experiences.

Decathlon is particularly adept at leveraging retail technology at point of sale. Accelerated check-out experiences are one example of this. Here, digital technologies assist in building the Decathlon brand and crafting interactions that customers return to experience again and share with family, friends and others.

Staff empowerment revolutionised by retail technology design

Retail technology design does not just enhance the experience for customers. Staff members also stand to gain plenty, like liberation from low-value tasks and optimum efficiency. In the case of Decathlon, staff members enjoy greater ease and empowerment as enhanced digital capabilities let salespeople:

– access valuable integrated product information

– get current real-time product availability and order statuses

– plan deliveries with far greater efficiency

– tap into the CRM database

– leverage exceptional ease of payment through digital capabilities and self-service options

Retail technology design does not always have to be of Decathlon-style scale. One of Design Clarity’s clients, NRMA, embraces retail technology in their insurance hub. Their brand journey towards an agile, digital-first and customer-led business is just as impressively pioneering in today’s retail space.

No matter what the size, scope and goals of your retail business, Design Clarity specialise is crafting retail technology design to ensure you break new ground. Speak to this leading team today.


Pure Health | Sydney


Pure Health


Best bar designers Australia

When you are searching for the best bar designers Australia has to offer, what are you looking for?

Professional interior designers will provide so much value to your business. Whether you are starting a new Australian bar from scratch or thinking of renovating an existing one, a professional bar designer will help you to not only make it beautiful, but functional and profitable too.

Make sure you consider the following when narrowing down your bar designers Australia search. It’s a short list, but they are all important points to ensure you hire the best bar designer for the job.

1. Have an idea of what you want. Then hire a designer that has done similar work in that style before. Sounds simple because it is!

2. Ask for referrals. There’s nothing better than word of mouth for getting a professional. Ditto for customer testimonials, even if you didn’t know the people. Happy customers are always a good thing.

3. Thoroughly check portfolios. These are an excellent indication as to the type of work and size of clients or projects that the designers have worked on previously. If they have had customers similar to you then there’s a good chance things will work out well.

Look no further than Design Clarity for all your bar design needs. Here is some of our previous work to convince you even further:

 


Look first to food retail design

Think what’s on the menu is the be all and end all of your food premise success? Think again. Food retail design is where it is at. Breakthrough branding can only be achieved with insightful food retail design as the foundation.

Just what is food retail design? In essence it is the strategic tailoring of your entire premise and dining experience to fit your specific target market. Yes, this means you will need to know your desired patron profile inside out.

Considering food retail design in action can be one of the clearest ways to understand the power of this discipline. Case in point, Morrisons store chain in the UK.

Our story begins with Morrisons having plenty to celebrate. The chain was highly recognised and respected as a leading presence in the out-of-town food chain market. Inspired food retail design was pivotal in achieving such breakthrough branding alongside a clear proven business model.

Having conquered that mountain, Morrisons looked to expand. The next summit in its sights yielded a very different landscape. Morrisons diversified into the high street with several centrally appointed convenience stores.

Success in this endeavor was not to be, though because Morrisons neglected its food retail design. In doing so, Morrisons high street convenience stores fell short in terms of:

  • Exclusivity
  • Intimacy
  • Quality

All of these ingredients are close to high street consumers’ hearts. Had Morrisons conducted its consumer due diligence and customised a new food retail design strategy to match the unique proclivities of high street consumers, their venture may have floated rather than failed.

Unfortunately, Morrisons did not do this and consumer uptake has been immensely sluggish. Now all Morrisons high street convenience stores are shutting up shop and the chain is pulling out of the high street market somewhat shamefaced.

What are the food retail design lessons we can learn from the Morrisons case study? Essentially customisation is key. Every target consumer group has its own specific lifestyle, requirements, preferences and interests. If your food premises is not wholly attuned to these, your patrons will look for greener pastures.

Morrisons simply could not take its mass market out-of-town food store concept and roll out a smaller version of this to discerning high street consumers. The two distinct consumer groups could not be more different if they tried. Failure to recognise such differences and create a new brand story for its high street venture cost Morrisons its diversification success.


Venue features Central Park – Hot in the Kitchen

Central Kitchen:

Central Park, Chippendale NSW

If the kitchen is the ‘heart of the home’, then the gleaming new food court, Central Kitchen, on Level 2 of the $2 billion Central Park development is well and truly in the thick of it.

Officially opened in October, Central Kitchen boasts a sweeping 4000sqm of space and abundant natural light, 13 food tenancies with four anchor units and nine kiosks serving everything from Mexican to hawker and innovative street food. Seating capacity is 651 indoors and 54 spaces on an outside terrace overlooking the very pleasant Chippendale Green.
Frasers Property Australia and Sekisui House Australia are behind the ambitious project to transform an area once home to the 165-year-old Carlton & United Breweries in once grungy inner-city Chippendale. Ateliers Jean Nouvel Architects, and PTW are at the helm, leading the design with a jaw-dropping glass and steel cantilever unfold, while stunning vertical gardens designed by French garden guru, Patrick Blanc, cascade down its western facing walls.
Central Park will be home to young professionals and retired downsizers and, with its proximity to UTS, Sydney TAFE and Sydney University, plenty of students. Many more will replace their own kitchens with Central Kitchen as the range, quality and price of eating out usurps traditional student fare.

FOOD FOR COURT

Central Park project director, Mick Caddey, said it was vital that the food court and retail space offer first and foremost a destination that is full of life. With living, working and study spaces blurring, it was also important the space have seating zones able to be used for different occasions as well as free wi-fi and a smooth breakfast-to-dinner vibe.
“We wanted to create a shopping mall unlike the ‘carbon copy’ of shopping centres; one that has natural light, open spaces and a vibrant atmosphere to not only shop, but eat, drink and meet friends… in other words, not a dark food court in a basement. We also wanted the design of each outlet to be different in terms of look and character, to appeal to a broad range of visitors,” he said.
Design Clarity, led by Kristina Hetherington, was the team chosen to realise this brief and transform the cavernous second level space into a global leader in commercial communal dining. The team aimed for a unique, fresh design that complemented the overall architecture and appealed to a demographic of diners where food, fashion, art and technology collide.
“In the past food courts have been very formulaic, with a run of perimeter tenancies and a central seating cluster with ‘captured’ customers,” Kristina explained.
“Calling the space a food court is now very much a faux pas. The term has quite a strong negative connotation; being linked with tired fast food offerings. Now the space needs to demonstrate the unique global mix of food retailers and say something about the flavours and the diversity and the vibrancy of the food to be tasted.”
She says the global trend in food halls is placing more of a focus on provenance and theatre as diners care more about their global footprint, where their food is sourced and want to watch it being made fresh, right before their eyes.

CLARITY OF THOUGHT

Design Clarity kept the plan deliberately minimal, neutral and constrained in material selection, allowing the street food retailers to pop with their own colour and movement. A black and white colour scheme predominates, injected with natural recycled timber and granite floor tiling throughout to add warmth and comfort. The strong focus on the living architecture and the internal herb troughs and large planters keep that link to the façade and the inner atrium below.
She cited one of the biggest challenges was finding a solution for the four wall sections that break up the span of glass (housing the living planting on the exterior).
“We went through so many options including light sculptures and street graffiti before finding the Eboy wall art which hits the right tone for the mall’s attitude,” she explained.
Central Kitchen’s layout also shows one of the most significant trends in food court design; one where the tenancies now live in the centre of the space and visitors mill around and between them, with a variety of seating types to suit diners’ moods and group sizes.
Colour is also used in exciting new ways, with recycled timber strip cladding and multi-coloured highlight slats as a way to differentiate different spaces — be it food, fashion or the global grocer. The food court of the future has arrived.

See the online version of this article: here


Bank design: the ultimate rebirth

Inspiring. Welcoming. Pleasurable. Effortless. Not usually words that spring to mind when contemplating a bank. But bank on it: there is radical change afoot and it means great things for progressive banks and their consumers. What is driving this revolution? Bank design of course.

Banks have not traditionally been known for thinking outside the square. Indeed banks are commonly considered to be old battleaxes – outmoded drab institutions that are ‘red tape’ minefields. Enlightened bank designers are changing all this though. Fresh thinking banks are undergoing a marvellous rebirth that sees:

  • Tired old bank brands being replaced by vibrant, exciting, powerfully articulated brand stories
  • Sombre bottle-necked bank interiors giving way to dynamic, user-friendly layouts
  • Regimented and convoluted service areas traded in for responsive, welcoming service zones

Understandably the changes being ushered in by bank design are a breath of fresh air to patrons. But what does all this translate to in terms of the bank’s bottom line? Plenty. While they are busy thrilling patrons, banks themselves can capitalise on the handiwork of talented bank designers including:

  • Cohesive interiors that provide compelling brand story expression
  • Clear-cut service zones offering utmost ease for both patrons and staff
  • Precise showcase of hero products and key service areas
  • Zero wasted space through innovative shelving, storage and layout
  • Strategic floor blueprint to optimise service efficiency throughout the bank
  • Engaged, productive staff members who are happy in their work environment
  • Loyal clients who spread the word about their refreshing banking experiences

Making such sweeping changes is not always easy for banks and lending institutions. Yet the pay-offs of engaging superlative bank designers are simply too profound to pass up. Design Clarity has a proven track record of reforming banks for the better. This outstanding team of experienced bank designers has already set several banks kicking new goals. All through tailored interiors that offer the best in form and function. Just take a peek at their portfolio of recent bank design projects, including:


UK restaurant roll outs get patrons rolling up

Restaurant roll outs: when executed well this powerful tool gets clients rolling through the door. Even in saturated restaurant markets like that of the UK, inspired restaurant roll outs ensure your establishment carves out a distinctive identity. Yet the key lies in choosing the right design experts to craft your restaurant roll outs. Design Clarity has earned significant industry respect as a leader in UK restaurant roll outs. This punch-packing team are behind many premium UK restaurant designs. Such designs lead to the coveted market share, incredible brand recognition and immense consumer loyalty enjoyed by the likes of:

  • Dishoom
  • Soho House
  • Jamie’s Kitchen
  • Many other restaurants in prime UK hotels

Design Clarity stands apart when it comes to successful UK restaurant roll outs by virtue of their unique menu of proficiencies. Because Design Clarity know the UK market their finger is right on the pulse of current and emerging trends, consumer ‘sweet spots’ and branding innovations. This allows them to empower eateries of all kinds with exceptional competitive edge akin to that held by high street chains.

Take Buttercup Cake Shop. Spurred by Design Clarity restaurant roll outs, Buttercup Cake Shop has grown to become Europe’s largest chain of its kinds. Packed to the brim with impressive artisan foods, Buttercup Cake Shop required branding and store spaces that drew in the masses. Enter Design Clarity with their highly charged experiential restaurant roll outs. Buttercup Cake Shop became a unique identity with playful design elements meshed with traditional British kitchen. Such distinctive design features were thoughtfully tailored to reflect the chain’s singular brand ethos: incredible handmade cupcakes minus assembly lines.

Buttercup Cake Shop is leading the transformation of East London with inspired restaurant design. Meanwhile Design Clarity is leading the field in UK restaurant roll outs. For the finest in restaurant design and fully integrated branding breakthrough, speak to Design Clarity. Or start by browsing their portfolio of recent restaurant roll outs including:


London’s Double Decker Revamped

British designer Thomas Heatherwick has updated the look of London’s trademark busses – which date back half a century – to give them a modern edge.
‘It has been 50 years since a bus was last designed and commissioned specifically for London,’ Heatherwick says. ‘It has been an honour […] to take an integrated approach and design everything that you see and experience from the outside down to the tiniest details of the interior.’

The new busses are eco-friendly; when compared with a current diesel bus, Heatherwick’s design emits less than half of both carbon dioxide and oxides of nitrogen levels.
Prototypes are currently in use in London, with seven more busses scheduled to enter service on 20 February. Keen to ride? The busses are being used to serve route 38 between Victoria and Hackney.

Photos courtesy Iwan Baan.
Text by Lydia Parafianowicz.
via frame magazine
Thomas HeatherwickWeb


Australian banks feeling the power of great design

How do you feel when you walk into a bank? Happy, sad, indifferent? It probably depends on what you are going to the bank for – depositing a cheque, for example, is a much more pleasant experience than going in to talk to your bank manager about re-drawing on your mortgage.

It is pretty safe to assume that you don’t really notice bank design when entering a bank, but that is a good thing. When a space is designed to make a customer feel a particular way, whether that is invigorated, comfortable or ready to shop, there are subtle techniques employed, and bank design is no exception.

Bank Design in Sydney, Melbourne and London

Enter stage right: Design Clarity. This award winning design agency specialises in design and are well known bank designer experts. In the past, bank designs have been very corporate, cold and  vast open spaces to make customers feel small and perhaps a little intimidated. These days, banks are seeing the potential of making their buildings more inviting, with a focus on warm customer service.

Bank design Sydney and Melbourne and even bank design London has become much more contemporary and banks are feeling the effects with happier customers. Design Clarity works with banks to design a space that assists with creating these happy feelings.

Expert bank designers will:

  • Maximise form and function while making the space feel inviting and warm
  • Create a friendly and approachable feel for your bank branch
  • If needed, create a contemporary feel that will appeal to a younger audience
  • Craft a great customer journey from door to bank teller

Design Clarity bank designers are ahead of all trends and are spear-heading interior design in all industries. Take advantage of this for your new bank design London or wherever in the world you may be. Here are just a few of the most recent bank design projects they have worked on so that you can get an idea of what is possible:

Get in touch with their friendly team today via their contact form.