Retail designers in Sydney, take note! Have you ever gone into a retail store, found a product you’re interested in, and looked it up online while in-store? If you haven’t, you’re one of the few shoppers who don’t. In fact, nearly 60% of shoppers look up details and prices from their smartphones while they’re in-store.
If you’re not capitalising on this mobile marketing strategy, you really need to reconsider. Retail designers in Sydney need to keep in mind how shoppers are using their smartphones in store when designing at bricks and mortar level.
Mobile and retail trends
Well over half of retailers are aware of the importance of smartphones and their capabilities in making in-store sales. This is why they’ve made mobile initiatives one of their top three priorities over the past few years. Since all studies show that digital shopping experiences are not going away, it’s pertinent to use clever marketing strategies to combine the physical and digital worlds for a flawlessly unified, dependable shopping experience. Some important things to keep in mind are:
- Younger shoppers, between the ages of 18-24 and 25-35 are more likely to use their mobile phones to research products and check prices… while in-store. Older shoppers, 55 and up, and most likely to use their mobile phones in-store to search for digital coupons while they’re shopping. The 35-44 and 45-54 age ranges fall somewhere in the middle, but still use their phones consistently in-store for product research, price comparisons, and especially accessing specific retailer mobile apps.
- Male shoppers thrive on product research and have no shame in doing so while they’re in-store, especially with more expensive items and technical gadgets. Women, on the other hand, are suckers for coupons and a large portion of them will use their smartphones to download digital coupons while in-store.
Retail designers in Sydney
QR codes are the least popular of the in-store smartphone-use trend. It’s obvious from all of the surveys and studies that product research and pricing as well as digital coupons and discounts are the leading reasons shoppers use their smartphones in-store.
Your retail design should no doubt reflect this. Don’t know where to start? There are plenty of retail designers in Sydney, but none are as knowledgeable, creative and proactive as Design Clarity. Leaf through some of our best projects in our portfolio and give us a call to see how we can help you with a retail design outfitted for mobile use.
