Bankwest were recently crowned ‘Bank of the Year 2011’ by Smart Investor magazine – could interior design be one of the reasons?
As a company, Bankwest are trying to be a little different to the other banks. They are trying to stand out in many different aspects, such as opening branches on a Sunday, and interior design is definitely one of their iconic differences.
Bank designers in their element
Design Clarity have worked on three projects for Bankwest; a flagship store, an ‘iceberg’ store and a retail kiosk. Let’s chat about what they did for each bank design:
- Bankwest Flagship Store: The client briefed in that they would like a new innovative concept that stemmed from their original East Coast branch model while also linking the design with their 116 year history and the local WA community. Design Clarity introduced a streetscape concept for the next generation of Bankwest banking complete with zones for innovation and future-proofing. Incorporating the brand colours of orange and white with modern materials of glazed glass and a clever floor design for a free-flowing customer journey throughout the branch.
- Bankwest Iceberg Model: A unique bank design model around a central idea of friendly ‘stores’ rather than traditional branches. This bank design ensured that customers were happier to visit the branch because there were shorter queues due to the cafe-style banquettes and semi-private consultation booths.
- Bankwest Express: A kiosk retail banking concept that acted as a highly visible brand ‘signpost’ in the middle of shopping malls. The initial site launched in Karrinyup, Perth early in 2011 with very positive customer feedback.
If you are looking to hire a bank designer in Sydney or hire a bank designer in Melbourne, then look no further than Design Clarity. Their creative agency has some of the best bank designers Australia has to offer and are more than happy to discuss the particulars of your project. Here are some examples of their bank design work are proof of their expertise in this area: