Don’t let the numbers scare you. Online shopping may be increasingly competitive for brick and mortar stores, but humans are still human and 78% of consumers want the tactile experience of physical stores. Online stores may be an easy “tap, tap, and order”, but retail store design still matters heavily in the eyes of shoppers. What does that mean for you? Well, you’ll just need to up to the ante on your retail store design. Design Clarity can help with that.
Retail Store Design in an Online World
Being able to touch, feel, smell, and experience the products is the biggest reason why consumers choose to go to in-store rather than shop online. This is why it’s important to have attractive displays, layout, and stellar inventory management to showcase your items. A few things to consider when enhancing your in-store experience in an online world are:
In recent studies, over half of the Australian population said they would revisit a store if the atmosphere positively appealed to their senses. Creating a tactile-rich, appealing atmosphere is what hits online stores where it hurts. Brick-and-mortar stores have the ability to create an enjoyable atmosphere that appeals to all of the senses.
Nothing is more frustrating when shopping in-store than long lines or the store not having products or sizes in stock. If you have a well-managed inventory and clever ways to limit long lines, then your customer’s in-store experience will not lead them astray. The products they wanted to touch, feel and smell will more likely be a quick purchase than a frustrating withdrawal.
Digital signage is a quick and effective way to promote and change in-store messages, while also stimulating the brand via digital footage. It also shows a more environmentally friendly format by opting out of paper and plastic posters. Not only do most people process visual information much quicker and easier than text, but they are also more likely to make purchases when they are aware of discounts and promotions. Design Clarity has plenty of experience in helping to boost a store’s digital signage.
Giving your customers a more visually-appealing, tactile experience ensures your credibility over the online store experience. Take a look at Design Clarity’s portfolio to see amazing results from our retail store design team.