Retail design is our specialty. Design Clarity offers inspired design solutions to help position your retail brand and environment for your target customer.
You name it, we’ve done it!
We have successful project case studies for TelCos, fashion, lifestyle, kids wear, financial services, food retail and homeware – to name a few.
Our design expertise – beyond brand and interior design – covers POS, visual merchandising, shop-in-shops, pop-ups, kiosks, shop-fits and design and build.

Design Clarity offers inspired design solutions for temporary spaces and increased visibility for brands – we call this ACTIVATION.
Our experience with pop-up installations, restaurants and retailers means we understand the power of cleverly designed, high impact, versatile fixtures to attract, stimulate and start a conversation. Visual merchandising is another tool to deliver the brand DNA and adapt to different environments and targeted demographics.

Design Clarity often asks at the start of the design process- who is your brand? Does it convey the right message to your customers? Do you like what your brand looks like and what it represents? Ok… let’s look at re-branding or refreshing your visual identity…
We do everything from name & logo generation to brand collateral applications for menus, way-finding strategies, signage, packaging design and digital communications.

Design Clarity often asks at the start of the design process- who is your brand? Does it convey the right message to your customers? Do you like what your brand looks like and what it represents? Ok… let’s look at re-branding or refreshing your visual identity…
We do everything from name & logo generation to brand collateral applications for menus, way-finding strategies, signage, packaging design and digital communications.

Design Clarity offers a niche specialty in retail banking design. Our learnings in this sector encourage us to question what would entice today’s customers to visit a bricks and mortar bank branch and what tangible features can we offer in-branch? Our designs aim to take the stress away from the customer experience and create clear zones (with clear signage) when working in partnership with our retail banking clients to surpass expectations and deliverables set by the brief.

Designing for services challenges the methods in traditional architectural and retail design. We need to work differently. We start with business strategy analysis where we research the commercial imperatives of our client. The focus needs to be people-centred and collaborative to allow our team to empathise and understand the target audience and end-user.

We facilitate workshops with key stakeholders, customers and staff allowing us to construct a point of view based on user needs and commercial insights. Once the challenge is clearly defined we can progress to the ideation phase to brainstorm and formulate creative solutions based on our collated insights. We build 3-dimensional case studies and we test and refine our solutions based on feedback analysis.

Our financial services projects include designs for retail banks, insurance providers, currency exchange outlets, and financial planning consultancies.