speciality

When you are a niche retailer, you strive fiercely to keep your customer in-store and create a point of difference with your competition. Both brand and interiors need to communicate the brand message clearly to achieve a standout retail space.
Our design expertise covers POS, visual merchandising, service areas, project management of shop-fits and design and build. From jewellery to luggage, we make the product dazzle.


lifestyle

With our ultra-cool surfer designers and a diverse mix of multicultural designers across all our studio teams – we deliver international lifestyle concepts from the super cutting-edge game-changers to premium beauty, back-to-basics hardware and luxury homewares.
We have experience with a vast spectrum of retailers and service retail projects.


fashion

We have delivered beautifully designed fashion retail environments since the beginning. From premium jewellery to relaxed leisure and kidswear, we invest in understanding the brand DNA and customer. We consider the different shopper journeys throughout the store, from the quick impulse purchase to a wardrobe overhaul – customers need to feel special every time they visit. Heightening the customer experience makes all the difference when considering your omni-channel approach to fashion retail.


retail

Retail design is our specialty. Design Clarity offers inspired design solutions to help position your retail brand and environment for your target customer.
You name it, we’ve done it!
We have successful project case studies for TelCos, fashion, lifestyle, kids wear, financial services, food retail and homeware – to name a few.
Our design expertise – beyond brand and interior design – covers POS, visual merchandising, shop-in-shops, pop-ups, kiosks, shop-fits and design and build.


activation

Design Clarity offers inspired design solutions for temporary spaces and increased visibility for brands – we call this ACTIVATION.
Our experience with pop-up installations, restaurants and retailers means we understand the power of cleverly designed, high impact, versatile fixtures to attract, stimulate and start a conversation. Visual merchandising is another tool to deliver the brand DNA and adapt to different environments and targeted demographics.


visual ID

Design Clarity often asks at the start of the design process- who is your brand? Does it convey the right message to your customers? Do you like what your brand looks like and what it represents? Ok… let’s look at re-branding or refreshing your visual identity…
We do everything from name & logo generation to brand collateral applications for menus, way-finding strategies, signage, packaging design and digital communications.


brand strategy


branding

Design Clarity often asks at the start of the design process- who is your brand? Does it convey the right message to your customers? Do you like what your brand looks like and what it represents? Ok… let’s look at re-branding or refreshing your visual identity…
We do everything from name & logo generation to brand collateral applications for menus, way-finding strategies, signage, packaging design and digital communications.


insurance providers


retail banking

Design Clarity offers a niche specialty in retail banking design. Our learnings in this sector encourage us to question what would entice today’s customers to visit a bricks and mortar bank branch and what tangible features can we offer in-branch? Our designs aim to take the stress away from the customer experience and create clear zones (with clear signage) when working in partnership with our retail banking clients to surpass expectations and deliverables set by the brief.