We may be all physically distancing but people’s support for local businesses is stronger than ever. There has been a sustained shift in our buying behaviours that will be staying with us all beyond this pandemic.
Shopping with a social conscience is clearly no longer a trait attached only to the millennial generation. We are choosing to support businesses closer to home in an effort to benefit our local communities. Staying local is strengthening our connection with our neighbours. We are making buying decisions to keep our local businesses alive and this change in shopping behaviour has a positive impact for our wellbeing and our environment.
Our loyalty has shifted towards retailers we trust, individuals we know, local convenience and our love for our local area. Smart retailers see the value in making the physical store experience more local, championing local people, product and service options, delivering a unique, curated offer.
A couple of retail examples close to our heart, attracting attention doing good and great things for their local community:
Asiki in Erskineville, Sydney – giving access to products selected from an ecological mindset. There’s an in-store refilling station, recycling hub as well as workshops and events.
Rising Sun Workshop, Sydney – offering delicious DIY ramen kits and bottled cocktails to their loyal inner Westies following
Borough Market artisan traders teamed up with Good Sixty to offer an online store click and collect service, and delivering nationwide, UK
Image from Asiki online store. Love your work!