Converse just launched their fantastic Campaign Concept “Just Add Colour” – adding colour into German streetscapes through various Streetart Installations. The photos show installations in Hamburg, Berlin, Cologne and Munich.
The concept was inspired by the idea, that the invention of “Chucks” 1917 brought a piece of canvas into the life of Skaters, Basketballers, Musicians and other creatives. Street Artists like Sonice Development, Quintessenz Creation, 44flavours, Diskorobot oder Powl Goudsmit have added their colourful contributions. A confetti installation at Berlin’s Alexanderplatz not only resulted in huge attention but also caused spontaneous confetti parties!
“For decades, Converse and the Chuck Taylor All Star have reached markets beyond basketball, skateboarding and music. The brands recent ad campaign launched around Germany and discovers cities transformed by vibrant street art representative of Converses creative motif.”
Enjoy the clip!!