Color Forecast

Taking fashion marketing to a whole new level the Color Forecast project by retailer Pimkie has been developed by Pedro Cruz and runs feeds from high definition cameras in Milan, Paris and Antwerp to track the colour of fashions worn across the cities.

The colour clustering software analyses the passing colours and shows in real time which are worn most often, then the colours are compiled into an infographic to see how trends evolve.

It is yet to be seen how other fashion houses take the accuracy and its capacity to forecast the trends and determine how colour tastes change over the season. Either way, strong graphics and aesthetic tone result in an interesting project.
Click the link to the website below to see more about how it works.