We’ve recently come across this wonderful wine label range designed by spanish agency Lavernia & Cienfuegos. This is a range of wines that Belgian supermarket chain Delhaize offers within its own brand “365”, which includes simple, everyday products at affordable prices. The cork is a sign of humility, an object of little value, often used as craft material, as a simple and easily manipulated element with which to play and create. The use of cork gives it the air of something simple, typical of an everyday product. The cap is the element that unifies and personalizes the whole range. The motif designed for each label refers to the country of origin.
The hand-crafted design approach and it’s minimal but humorous execution is simply inspiring.
Images & Text via Lavernia & Cienfuegos Website: