Sofia
The

The uniform branding

The "Sofia" logo, styled in simple handwritten typography, reflects the café's approachable branding. Set against a rich brown t-shirt and a hearty sandwich, it ties the visual identity to the warm, earthy tones of the café’s inviting atmosphere.

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This image highlights the café’s cohesive branding and design. The handwritten "Sofia" logo mirrors the café’s honest, welcoming vibe, while the earthy brown t-shirt connects with the café’s neutral, natural palette. Paired with a well-presented meal, it exemplifies a unified customer experience that blends branding, interiors, and culinary offerings seamlessly.

Sofia’s rebranding reflects a thoughtful shift toward simplicity and authenticity. The handwritten-style logo, resembling a personal signature, reinforces the café's friendly and approachable ethos. Seen here on a rich brown t-shirt, the branding aligns with the café’s earthy colour palette, which runs consistently throughout the interiors.

The image also emphasises the café’s attention to detail, showcasing a freshly prepared meal. The warm tones of the dish complement the neutral palette of the branding and space, creating a seamless connection between the visual identity and culinary presentation. Together, these elements work to craft an environment that feels cohesive and inviting—a perfect representation of Sophia’s modern yet personable appeal.

More on this project

Sofia’s table setting combines modern furniture and earthy tones. A soft white banquette pairs with woven chairs and light wood tables, creating a comfortable and stylish dining space.

Table Set for Comfort and Style

Sofia’s plating turns brunch into an art form. This croissant dish, served on neutral-toned ceramic plates, exemplifies the café’s commitment to quality and cohesive design.

Brunch Presentation

Sofia’s open kitchen highlights craftsmanship and transparency. Warm copper lighting contrasts with sleek stainless steel, reflecting the café’s blend of rustic and modern design elements.

Chef in Action

Sofa’s dining area features a neutral palette with soft beige tiles and minimalist furniture. Light wood tables and woven chairs bring warmth, while clean lines enhance the modern, inviting ambiance.

The dining area

Sofia’s handcrafted pottery cups complement the café’s earthy aesthetic. The rich texture and natural tones of the ceramics highlight the design’s focus on warmth and authenticity.

The pottery and coffee machine

Sofia elevates comfort food with artful plating. Served on natural-toned ceramics, this Mediterranean-inspired dish blends bold flavors with an aesthetic that complements the café’s earthy design.

Artful Culinary Presentation

The “Sofia” menu features a minimalist design with clean typography and soft neutral tones. Its simplicity reflects the café’s cohesive branding and focus on honest, approachable style.

Modern Menu Design

Sofia’s courtyard blends vibrant greenery with minimalist furniture for a fresh, airy feel. Pale wood tables and pastel green chairs sit amid lush plants, offering a serene, urban dining experience.

Lush Courtyard Oasis

Sofia’s courtyard seating embraces natural textures and soft tones. Striped upholstery, blonde wood tables, and green potted plants create a relaxing escape, blending modern urban design with a welcoming outdoor retreat.

The courtyard seating

Sofia’s open façade features soft earthy tones and textured tiles, creating a warm and inviting first impression. The minimal “Sophia” logo complements the modern design, while fresh flowers and pastel seating add a welcoming touch.

The inviting entrance

Sofia’s courtyard features light-filled seating with natural greenery and clean design. Striped benches, neutral tones, and modern planters create a welcoming and relaxing outdoor space.

Bright and Open Courtyard

Sofia’s outdoor seating combines stylish design with everyday comfort. Neutral tones, striped benches, and natural greenery offer a relaxed space for enjoying vibrant dishes.

Relaxed Outdoor Dining

Sofia fosters community with its approachable design and branding. Staff uniforms and friendly service, paired with fresh, vibrant dishes, create a cheerful and inviting dining experience.

Friendly Dining Atmosphere

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LONDON
The Ministry,
79-81 Borough Road,
London SE1 1DN, United Kingdom
44 20740 36132

SYDNEY
Level 3, 223 Liverpool St
Darlinghurst NSW 2010 Australia
61 29319 0933


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