From the moment customers step into the space, they’re greeted by the glowing Parlour Lane marquee, dramatically set against a striped caramel-and-black backdrop with retro bulb lighting. This instantly recognisable brand marker sets the stage for a fun and flavourful pre-show journey.
The customer flow is intuitive and seamless. Central display units highlight a vibrant mix of snacks—perfectly placed to encourage spontaneous grabs as guests move through.
Overhead, hanging greenery softens the industrial ceiling and adds a surprising layer of warmth and visual interest. The space feels open and energetic, grounded by polished concrete flooring and framed by bold lighting and textural contrasts—like deep burgundy tiles and soft blue-green mosaics.
Every touchpoint—from impulse sweets to refreshing drinks—is designed to delight the senses and support smooth movement, ensuring guests can personalise their snack run with ease. It's a modern concession concept that elevates the cinema visit from routine to ritual, with Parlour Lane as the star of the lobby.
