Providing a truly immersive brand experience for customers
Interior Design & Architecture at Quiksilver Boardriders Torquay / Interior Design at Quiksilver Boardriders Coolangatta / Interior Design at Quiksilver store in Byron Bay
Clarity worked alongside Quiksilver Global to design and document this project at the Australian home of this international icon. A complete rework of this site was required to convert and refurbish the store into a Boardriders tri-brand concept. Complete with a new outdoor entertainment deck, in-store cafe bar, barber and the signature surfboard carousel that can be seen from up and down the road. A lifestyle and event venue true to the brand DNA.
Interior Design & Facade Treatment at Quiksilver Boardriders Coolangatta
Surf lifestyle brand Quiksilver has carved a new path in retail experience through its innovative Boardriders tri-brand concept store, designed by Design Clarity, and recently completed in Coolangatta, Queensland.
This ‘brand submergence’ is delivered through features including a surfboard carousel that stretches across the ceiling, a café bar featuring leather lounge zones for internet surfing; a barbershop and even weekly beach yoga classes. The store also boasts a full-size music stage with lighting and sound capabilities for up to one hundred people, to host parties, gigs and launch events tied to the brand.