RDM & Design input for Westfield London and Westfield Derby
For 5 years, Design Clarity was responsible for design reviews, approvals and negotiations with key retailers, designers and contractors within the following Westfield centres: Merry Hill, Royal Victoria Place, Castlecourt Belfast, Guildford, and Derby.
The role involved regular weekly site visits, design review meetings and daily contact with individual retailers, the leasing team and centre shop delivery coordinators.
During our appointment, Design Clarity has critiqued hundreds of and international brands to ensure their retail presentation aligns with the centre design guidelines.
We have developed shopfront details, inter-tenancy profiles, bespoke mall ceiling treatments, specialist lighting and signage systems to allow for a consistent visual identity throughout the mall.
Column cladding, void edge treatments, vertical circulation, balustrading, floor patterns, atrium, water and planting features all add to the sensory experience of the mall visitor. Implementation of control zones, carefully rationalised materials palettes and furniture arrangements work alongside store branding to give each mall a unique character.
We value the importance of surrounding local communities and what they can contribute to the success of the centre. We believe that with our ongoing co-operation the end result is an environment that encourages innovative, responsive, premium shopping centre design.
We use design as a tool to translate our international retail expertise into producing successful and prosperous shopping environments.
“I would like to take this opportunity to thank you for the outstanding contribution that you and your team have made as Retail Design Managers for our operational centres in maintaining and improving the overall standard of our existing portfolio in addition your contribution to the design of Westfield London and Westfield Derby and indeed across the whole of the Westfield UK portfolio has been very important.”
David Slade – Director of Leasing, Westfield UK