RDM Role & Design for Westfield | UK
A live view of Merry Hill’s central mall, illustrating the real-time complexities and coordination behind a large-scale RDM programme.

Merry Hill: Retail Design Management in Motio

A live view of Merry Hill’s central mall, illustrating the real-time complexities and coordination behind a large-scale RDM programme.

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This image captures the everyday dynamism of Merry Hill, one of the UK’s busiest retail centres. For Design Clarity’s RDM team, environments like this are the backdrop to a continuous, detail-driven process—ensuring every tenancy change, upgrade and brand rollout is delivered seamlessly, safely and without disrupting trade.

The photograph shows Merry Hill at full stride: high footfall, constant movement and a tenant mix that evolves throughout the year. For Design Clarity’s Retail Design Management remit, this is precisely the environment where careful coordination becomes critical. Our work here is not about designing the building fabric, but about orchestrating all design-related activity within it—acting as the conduit between landlord, incoming brands, outgoing tenants, contractors and local authorities.

Each new store proposal triggers a chain of actions managed by our team: validating brand submissions, reviewing technical compliance, aligning designs with centre standards, safeguarding sightlines, circulation, accessibility and operational requirements. We manage approvals, monitor programme timing, coordinate with structural and services consultants, and ensure that fit-out works happen safely within a live trading building.

In a centre of this scale, even small interventions—new signage, a refreshed shopfront, a minor layout adjustment—carry wider implications for fire strategy, service routes, acoustic behaviour and visual coherence. Our role is to anticipate these knock-on effects, maintain consistency across the asset, and support retailers so they can open on time and trade successfully.

The image is a reminder that behind every busy retail moment lies an invisible network of checks, decisions and problem-solving—exactly what effective RDM delivers.

More on this project

Ensuring brand integrity and compliance within one of the Midlands’ busiest retail destinations.

Westfield Derby

A dynamic view of CastleCourt Shopping Centre’s façade, where high-traffic retail frontage meets everyday visitor flow.

CastleCourt Entrance

A bright, high-traffic atrium where seamless coordination between retailers, contractors and centre management is essential to maintaining operational flow.

Royal Victoria Place — Mall Interior

A dynamic retail environment underpinning our ongoing RDM coordination.

Merry Hill — Centre Context

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