Linking the Bankwest with its Brand History and the Local WA Community
The transformation of the Bankwest Flagship Store in Perth represents a significant milestone in commercial banking architecture. Commissioned by Bankwest, the project pushes the boundary of retail banking by evolving an earlier East Coast model into an innovative, community-focused, and highly accessible flagship hub.
The spatial strategy discards traditional counter barriers to prioritize intuitive customer wayfinding. Traffic-style markings evocative of pedestrian intersections are applied directly to the floor, creating a directional, striped path that channels customers through the branch. Vertically oriented signage pylons act as speed bumps, slowing down pedestrian traffic and assisting with natural navigation toward various service hubs.
The floor plan is split into distinct operational zones engineered for different levels of consultation. For quick interactions, the design features a freeform, suspended Expert Bar portal alongside a high-density Browse Bar equipped with customer-use PCs, iPads, and free WiFi. These fast-track areas are supported by standing and seated Meeting Hubs, which utilize intelligent motion-sensor-activated light lenses overhead when occupied.
A multi-functional, drum-shaped seminar zone sits at the core of the community space, serving as an interactive theater for financial presentations and merchandise displays. To maintain acoustic comfort within the open-plan branch, acoustic echopanel tiles line the curved void, softening ambient noise during standard hours and allowing the zone to easily host after-hours corporate functions, product launches, or fundraising activities.
For high-security transactions or lengthier consultations, the layout transitions to a series of private, glazed meeting spaces. These pavilions are constructed with a mix of acoustic glass and solid panels set at an oblique angle to the primary pedestrian traffic flow. The glass panels are detailed with frosted privacy bands and bespoke graphics highlighting the bank’s local Western Australian sponsorship partners, including the West Coast Eagles, Western Force, Red Kite, Edmund Rice, WA Ballet, and the Royal Flying Doctor Service.
This coordinated material and spatial framework delivers a transparent retail layout that balances modern, future-proofed tech utilities with regional heritage. Reflecting its global impact on commercial design, the project was recognized as one of the ‘14 Unique Bank Branch Designs From Across The World‘ by The Financial Brand.