EVENT Cinemas | Macarthur
A theatrically lit concessions hub blending playful branding with high-impact merchandising.

Parlour Lane Confectionery Zone

A theatrically lit concessions hub blending playful branding with high-impact merchandising.

14/14

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Parlour Lane’s confectionery zone sets an upbeat tone from the moment guests arrive, using bold graphics, illuminated signage and layered displays to energise the pre-film ritual. The layout balances spectacle with clarity, guiding visitors intuitively toward popcorn, drinks and treats.

Vertical stripes, marquee lighting and an oversized Parlour Lane sign create an unmistakable anchor point that draws guests from across the foyer. The environment plays with nostalgia—cinema-era cues reinterpreted through crisp contemporary detailing—to create a space that feels lively without tipping into visual overload.

Concessions are organised for flow and convenience. Popcorn is theatrically presented behind a glazed counter line, while self-serve soft drinks and frozen options sit proudly along the adjacent wall, framed by rich tiled surfaces that add warmth to the branded palette. Freestanding racks stocked with sweets, snacks and bottled drinks add a layer of flexibility, allowing the cinema to adapt its merchandising mix effortlessly.

Suspended greenery softens the strong graphical elements, creating pockets of shade and texture overhead. The polished concrete floor ties everything together, reflecting both light and movement. The result is a concessions hub that feels spirited, efficient and unmistakably cinematic.

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