A layered concession zone brings together chilled drinks, ready-to-go snacks and the signature Parlour Lane popcorn offer. Strong graphic cues, illuminated signage and crisp merchandising create a clear, intuitive pathway that draws guests smoothly from entry through to self-serve options.
The refreshment wall anchors the sequence with an orderly grid of chilled beverages that act almost like a lightbox, signalling immediacy and convenience. Adjacent to it, the Parlour Lane façade introduces a theatrical shift in tone: striped panels, embedded marquee bulbs and a confident logo combine to elevate a familiar product into a hero moment. The design language is deliberately bold, ensuring the brand remains visible across the open-plan foyer.
Circulation is reinforced through subtle floor graphics, gently guiding customers between cool-room selections, popcorn dispensers and secondary impulse displays. The freestanding freezer in the foreground adds another layer of choice while maintaining a low profile that preserves visibility across the precinct.
The interplay of light, pattern and greenery overhead ties the zone back into the wider interior aesthetic, achieving coherence without sacrificing the playful, high-energy retail personality at the heart of the cinema experience.
