Urban Industrial Look
Design Clarity has joined forces with the Glue team to create a new and dynamic visual identity for their stores. Urban street fashion and lifestyle accessories galore.
This corner street frontage site demanded attention from 3 frontages. The interior shouts out ‘urban industrial’ with raw concrete floors, clockwork walls and exposed services, overlaid with personality, warmth and colour in graphics, fixtures, lighting and product.
Our tested retail strategy of Attract > Interact > Transact plays out well with the customer journey winding through a myriad of creative island fixtures to a bold and graphically illuminated service counter.