Optus Flagship Concept
Flagship retail facade, double-height glass storefront, sculptural yellow branding, timber batten ceiling, integrated planter boxes, stone organic seating, digital display entry.

The shopfront

Flagship retail facade, double-height glass storefront, sculptural yellow branding, timber batten ceiling, integrated planter boxes, stone organic seating, digital display entry.

6/6

A soaring glass facade creates a completely transparent threshold between the busy streetscape and the interior technology showroom. The architecture relies on sheer height and a massive, iconic brand sculpture to signal a playful, welcoming entry point to passing pedestrians.

The entry layout utilizes a full-height structural glazing system that removes all visual barriers into the multi-level retail space. Suspended within this clear void, a giant, fluidly sculpted yellow brand script acts as a bold architectural centerpiece, visible from blocks away and instantly establishing the store's energetic identity.

At the ground level, low timber platforms are filled with lush green foliage and smooth, stone-shaped organic seating pods to soften the glass and steel construction. These natural elements lead seamlessly into the bright interior, where high-definition digital screens frame the open doorway, drawing visitors toward the inner content hubs.

More on this project

A playful football-inspired zone brings energy and interactivity into the retail space.

Immersive Football Experience

Interactive digital touchpoints and bold graphics animate the customer journey.

Content-Driven Experience Zone

A café-style corner blends technology with lifestyle for a relaxed atmosphere.

Lifestyle & Community Integration

Flexible seating pods encourage conversation and casual engagement.

Social Seating Hub

Large-scale digital screens immerse customers in live content and branded storytelling.

Entertainment Lounge

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Locations


LONDON
The Ministry,
79-81 Borough Road,
London SE1 1DN, United Kingdom
44 20740 36132

SYDNEY
Level 3, 223 Liverpool St
Darlinghurst NSW 2010 Australia
61 29319 0933


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