People’s Choice Anti-Bank

Built in booth seating, acoustic wall panels, plywood wall cladding, terracotta upholstery, integrated meeting portal, corporate ethos typography, commercial banking interior design.

Anti-bank Hits the High Note in Innovative High Street Banking

Visiting the bank has traditionally been met with loathing. So Design Clarity turned the whole banking experience on its head by delivering the ‘anti-bank’. The People’s Choice Credit Union flagship store achieved prime responsive store design and nothing less than a complete 360° from classical banking.

Visionary retail bank design split the banking environment into three inspired precincts: personal, communal and social, yes, social. After all, departing from ‘banking as we know it’ meant creating an environment that people want to be in. So with inspired touches like real money trees, inviting communal tables, coffee machines and even iPads for the kids, it’s small wonder that the social strip is a great ‘place to be’.

Yet of course functionality lies at the heart of every high street banking experience. So in true anti-bank style, the communal strip is geared to allow and enhance conversation. Teller and foreign exchange desks are easily accessible and welcoming. There’s even comfy booth seating for semi-private meetings. All of this is tied together by smart cohesive use of brand colours and physical expression of the anti-bank’s fresh approach to communication.

A repetitive series of recessed timber frames breaks up the linear corridor wall into distinct, functional consultation bays. The structural rhythm of these openings establishes an intuitive path of travel, using localized terminology to signal the specific purpose of each internal zone.

An interactive pegboard wall creates a physical touchpoint for community feedback within the main branch circulation path. By replacing traditional digital customer surveys with a tactile installation, the layout invites visitors to physically touch and interact with the brand environment.

A central biophilic social lounge breaks away from rigid financial layouts to establish an open, hospitality-focused waiting zone. The curved seating cluster structures the central floor space, using organic textures and greenery to foster a relaxed, non-transactional environment for visitors.

A deep, linear meeting suite utilizes continuous glass partition walls to maintain absolute transparency across the internal corporate footprint. The elongated volume coordinates carpet layout and ceiling geometry to pull sightlines toward an illuminated house-shaped graphic at the far end of the corridor.

A long communal work table anchors the primary gathering precinct, establishing a shared touchpoint that connects the biophilic lounge with the perimeter consultation booths. The elongated furniture setup promotes collaborative use, offering a casual touchdown spot for customers or local community groups.

A specialized digital interaction desk capitalizes on a perimeter window location to engage waiting visitors or younger family members. The low counter height and playful material choices create an approachable micro-zone that encourages playful interaction with tablet technology.

A custom green counter anchors the main entrance to establish an immediate greeting point for arriving visitors. The low-profile joinery combines a concierge desk with a functional umbrella stand, signaling the branch's hospitality-driven service model right at the threshold.