Optus | Sydney
Flexible seating pods encourage conversation and casual engagement.

Social Seating Hub

Flexible seating pods encourage conversation and casual engagement.

4/5

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The seating area is designed as a gathering point, blending comfort with brand storytelling. Its open configuration promotes dwell time and fosters a sense of community within the store.

The Social Seating Hub assembles a series of timber-clad podiums and cushioned benches to form a layered, informal lounge that encourages conversation and micro-interactions. Units are composed of oak-veneered boxes that act as bench seats, backrests and display surfaces; yellow and teal upholstered cushions introduce brand colour while softening the geometry.

Each pod incorporates practical features — integrated USB-A/USB-C and wireless charging pads, recessed tablet mounts for trials, and shallow storage compartments for demo devices — enabling both short-form browses and longer coaching sessions. Overhead, a white perforated acoustic canopy floats above the cluster to tame sound and visually delineate the hub without closing it off. Flooring shifts from the primary resin path to warm timber-effect planks beneath seating, giving the area a homier scale. The layout supports modularity: individual units can be rearranged to form event seating, one-to-one consultation bays or a stand-up demo arena. Lighting is layered — gentle downlights for ambient comfort plus targeted task lamps at consultation points — ensuring device screens remain readable.

Staff sight-lines are prioritised so team members can easily join conversations, replenish stock on surrounding displays, or step in for a guided demo. From an operational perspective the hub increases dwell time and average transaction value by creating a comfortable space for education, upsell and collaborative tech discovery, while retaining a compact footprint that’s easy to clean and reconfigure between campaign cycles.

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LONDON
The Ministry,
79-81 Borough Road,
London SE1 1DN, United Kingdom
44 20740 36132

SYDNEY
Level 3, 223 Liverpool St
Darlinghurst NSW 2010 Australia
61 29319 0933


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