The Briny
Clean sans-serif logotype set against a dynamic aerial ocean photography graphic.

Brand Identity and Graphic Backdrop

Clean sans-serif logotype set against a dynamic aerial ocean photography graphic.

7/13

The visual identity introduces the venue's coastal narrative using high-contrast typography overlaid on natural maritime textures. This graphic element establishes the tone for the physical environment, using deep oceanic hues to ground the clean, minimalist branding that defines the restaurant’s public face.

The brand mark employs a tracked, geometric sans-serif typeface in a crisp off-white tone, ensuring maximum legibility against a complex background. Symmetrical dot accents flank the main logotype, framing the title and adding a refined, naval-inspired detailing to the layout.

The backdrop consists of an aerial photograph capturing a high-energy surf line where deep teal water breaks into white foam over dark coastal rocks. This organic texture brings natural motion and a rich color palette into the branding collateral, directly referencing the venue’s immediate beachfront context. By pairing a structured, modern layout with raw, unedited nature photography, the graphic language mirrors the broader interior concept: a thoughtful balance of clean commercial functionality and rugged, unpolished seaside textures.

More on this project

A comprehensive brand identity matrix outlining color swatches, typography, and graphic assets.

Brand Guidelines and Visual Identity

Dual utility washbasins paired with circular porthole mirrors and deep blue tiling.

Restroom Amenity and Industrial Detailing

Bright dining interior featuring large-scale fabric pendants and open sea vistas.

Seaside Dining Room and Coastal Views

An expansive internal view showing loose timber tables, wicker armchairs, and a decorative ceiling raft.

Open-Plan Dining Room and Seating Zones

Custom metallic barware and crisp botanical garnishes at the service counter.

Bar Service and Beverage Presentation

Linear bar counter featuring woven wicker pendants and woven-backed stools.

The Main Bar and Coastal Counter

Close-up of fresh oyster shucking within the stainless steel preparation zone.

Kitchen Operations and Seafood Preparation

A deep interior viewpoint showcasing timber tables, white bentwood chairs, and a mirrored alcove.

Linear Dining Vista and Alcove Seating

GREYPALM_THE BRINY_090

Dimensional metal signage mounted onto a white shiplap timber facade.

Exterior Branding and Timber Cladding

A series of triptych menu cards featuring navy blue stock and white typography.

Brand Messaging and Typographic Collateral

Artisanal ceramic tableware presented on a textured, reclaimed timber table surface.

Table Styling and Culinary Presentation







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London
The Ministry,
79-81 Borough Road,
London SE1 1DN, United Kingdom
44 20740 36132

Sydney
Level 3, 223 Liverpool St
Darlinghurst NSW 2010 Australia
61 29319 0933