Design Clarity and Swerve Design reimagined Club Ashfield as a modern, welcoming destination that redefines the traditional community club experience.
The brief called for an inviting, sophisticated environment that feels equally comfortable for casual meals, family gatherings, or catching up over a drink — all while staying true to the club’s local roots.
Stepping inside, guests are greeted by a warm palette of natural timbers, soft textures, and a refined blend of ambient and accent lighting that creates zones of intimacy and connection. Flexible seating arrangements allow patrons to settle in for a quick coffee, a hearty lunch, or an evening with friends. Every element — from custom joinery to integrated wayfinding — was carefully planned to enhance flow and encourage exploration.
The new design elevates the everyday club visit into a relaxed social ritual. Guests can transition effortlessly from a laid-back café atmosphere during the day to a vibrant bar experience at night. Natural light floods key areas through expansive glazing, while greenery and contemporary finishes infuse the interiors with freshness and approachability.
At Club Ashfield, design meets community: it’s a place that feels familiar yet exciting, encouraging members and newcomers alike to linger, connect, and return. The result is a versatile clubhouse that balances timeless comfort with a contemporary edge — and celebrates the spirit of gathering at every turn.
