Designing for services challenges the methods in traditional architectural and retail design. We need to work differently. We start with business strategy analysis where we research the commercial imperatives of our client. The focus needs to be people-centred and collaborative to allow our team to empathise and understand the target audience and end-user.

We facilitate workshops with key stakeholders, customers and staff allowing us to construct a point of view based on user needs and commercial insights. Once the challenge is clearly defined we can progress to the ideation phase to brainstorm and formulate creative solutions based on our collated insights. We build 3-dimensional case studies and we test and refine our solutions based on feedback analysis.

Our financial services projects include designs for retail banks, insurance providers, currency exchange outlets, and financial planning consultancies.

The abundance of fresh and enticing product displays makes all the difference in fresh food market retailing. We look to the providores and traditional market stallholders who understand the value in old-school visual merchandising, layering, colour-blocking and vibrancy in displays. Lighting, circulation, ongoing maintenance and material durability are also essential in planning, so we balance all the factors and deliver concepts beyond the client’s expectations.

We understand that in a bar, pub or café, space needs to be durable and easy for staff to serve customers and efficient to operate. Creating a pause point on a busy high street or in a retail precinct, the exterior and branding needs to be eye-catching and memorable, with a degree of showmanship for attraction. Lighting, environmental graphics, counter displays, and POS service options all play a role, along with consistent expression of the branding throughout the space, on menus, uniforms and printed collateral.

We understand for take away food businesses the space needs to be durable and easy for staff to serve customers at speed. Often floor area is limited and operational flow is crucial. The brand in this sector is king. Menus need to be clear and display visually appetising. Some recent noteworthy food trends in the fast-food / take away sector include fusion foods, brands with conviction & social responsibility, evidence of provenance, tailor-made, globally influenced flavours, hawker market-inspired, and mobile foodtruck off-shoots.

Design Clarity offer innovative interior design solutions across the hospitality and leisure sectors.

Design Clarity offer innovative interior design solutions across the hospitality and leisure sectors.