Fujisaki
A luxury hospitality branding detail featuring a matte black business card, custom gold engraved typography, and a textured concrete background surface.

Engraved Business Card Detail

A luxury hospitality branding detail featuring a matte black business card, custom gold engraved typography, and a textured concrete background surface.

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The tactile branding touchpoints extend the venue's sophisticated architectural narrative to a micro scale, utilizing premium material contrasts and precision debossing techniques to leave a lasting, high-end impression.

The close-up vignette highlights a premium business card crafted from heavy-weight, ultra-matte black cardstock. The custom minimalist typography is precisely debossed into the paper fibers, revealing a rich, metallic gold foil lining buried deep within the crisp letter cutouts. This luxurious contrast between the non-reflective black paper and the shimmering gold script mirrors the broader restaurant palette.

The card rests on a smooth, industrial concrete-look countertop that showcases subtle, swirling trowel textures and natural color variations under directional overhead spotlighting. This deliberate pairing of raw, rugged structural backgrounds with refined graphic luxury beautifully captures the underlying design philosophy that anchors the entire commercial hospitality venue.

More on this project

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B FujisakiInteriorBar-0127 – image cred – Brett Stevens

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Locations


LONDON
The Ministry,
79-81 Borough Road,
London SE1 1DN, United Kingdom
44 20740 36132

SYDNEY
Level 3, 223 Liverpool St
Darlinghurst NSW 2010 Australia
61 29319 0933


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