This high-end commercial cafe fit-out showcases custom curved banquette seating, tufted wall paneling with integrated LED lighting, chevron timber flooring, and classic woven French bistro chairs.

Laurent Boulangerie Camberwell

Telling the story of a French artisan bakery

Camberwell is the latest in the Laurent family to undergo a full transformation and the design represents the legacy behind the brand with a focus on quality and craftsmanship. The location east of the city has a longstanding, loyal and discerning customer base who are now enjoying a convivial, crisp, refreshed interior ambience.
Customer profiling revealed the need to respect the individuals who prefer to linger in a more intimate surrounding, as well as those who use Laurent as a meeting point with the flexibility to cater for more vibrant conversations and larger groups. Hints of Paris and Art Nouveau detailing reinforce the Laurent brand story.
Laurent has become an iconic destination – a place to meet, talk, read and enjoy quality French styled delicacies from early morning until late.

The focal point of the retail experience centers on a sweeping, premium-material service station designed to streamline high-volume customer interactions while showcasing artisanal products.

Vertical product merchandising is integrated directly into the wall architecture, utilizing natural materials to celebrate the tactile qualities of traditional baking.

The longitudinal space layout establishes clear, parallel zones for rapid retail transactions and relaxed table service, maximizing operational efficiency.

The perimeter wall architecture features custom-molded detailing that softens the acoustic environment while serving as a highly decorative backdrop, blending traditional European craftsmanship with state-of-the-art hospitality lighting techniques to elevate the venue’s brand narrative.

The perimeter dining strategy utilizes repeating geometric architectural elements and a unified color scheme to lengthen the visual perspective of the cafe, maximizing seating capacity along a single structural wall without compromising the comfort of individual patrons.

The spatial zoning technique employs custom-crafted structural joinery ends to seamlessly transition between high-traffic walking corridors and peaceful dining alcoves, ensuring seated guests enjoy a heightened sense of privacy within an otherwise expansive open floor plan.

The multi-level spatial transition leverages custom structural elements to define cozy pocket dining zones beneath the circulation paths, optimizing otherwise underutilized square footage without sacrificing the visual fluidness of the hospitality layout.

The external architecture implements a striking, high-contrast facade strategy to maximize street presence and visual transparency, actively drawing the eyes of passersby directly into the warmly illuminated interior environment.