A tall, perforated timber totem anchors the leading edge of the pavilion layout, functioning as a primary architectural marker for shoppers approaching from the main concourse. This multi-functional tower integrates branding, dynamic digital messaging, and structural stability into a single vertical element.
The tower face mounts a vertical LCD screen displaying real-time marketing content, topped by a large, illuminated circular brand emblem that ensures high visibility from across the shopping mall. Immediately adjacent, the main transaction counter steps down horizontally, clad in smooth teal panelling with an integrated timber work shelf that invites users to step up and engage with the self-service terminals.
The layout uses this combination of tall structural masses and low horizontal counters to organize different customer behaviors. While the vertical totem captures attention and communicates immediate wayfinding cues, the lower counter zone establishes a comfortable, approachable scale that encourages independent transaction management.
