Vodafone
A sleek display pillar in the Vodafone store, featuring interactive screens for promotions and product information.

The column with screens

A sleek display pillar in the Vodafone store, featuring interactive screens for promotions and product information.

5/12

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The display pillar in the store serves as a central interactive feature, designed with a smooth, light beige wood-like finish that complements the surrounding decor. The pillar’s vertical touchscreen displays provide a modern approach to showcasing promotions and wireless plans, making it an engaging element within the store’s well-lit and organized layout.

Mounted on the pillar, several vertical touchscreens present dynamic promotional content, including imagery of cityscapes, product offerings, and deal highlights. This digital interaction offers a fresh, tech-savvy way for customers to explore the store’s latest offers.

The store’s bright and contemporary aesthetic is complemented by light gray-beige tiling on the floor, extending a cohesive look throughout the space. Nearby, wall-mounted shelves display a range of phone cases and merchandise, adding depth to the retail experience. The ceiling, matching the pillar’s light beige tone, features a pattern of small, evenly spaced grooves, enhancing the modern, clean look of the store. Designed to be both functional and visually appealing, the display pillar embodies the store’s customer-centric approach to product engagement.

More on this project

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The product display wall in a Vodafone store, featuring organized plan information, smartphone displays, and a vibrant cityscape graphic.

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The Vodafone customer service desk with bold branding and a welcoming, well-lit design.

The welcome counter

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79-81 Borough Road,
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44 20740 36132

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Darlinghurst NSW 2010 Australia
61 29319 0933


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