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Chipper Branding in Leicester Square

Design Clarity has been working for one of our London clients on the new branding of a fish & chip shop in famous Leicester Square.

The brief included finding a name and creating a brand identity that would stand out in the craziness of Leicester Square, one of the busiest areas of London. The name had to pop, be inviting, but also memorable for customers to make sure the name springs to mind to guarantee return visits.

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Winter Wine & Cheese

The chill of the London winter is now truly upon us, the Christmas lights are on, and the festive season has begun! To get into the spirit of things, Design Clarity London hosted a winter wine and cheese evening for clients, consultants and friends of Design Clarity. Loaded with our newly found knowledge from the […]

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Design Clarity Winter Wish List…

For this festive season, Design Clarity is combining the old with the new to create our team wish list. The word “send” has evolved over time and has gone from being a tangible action (sending a letter) to a virtual concept (sending an email). Design Clarity windows this month display comments on this duality between […]

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Weekend in Brussels

Following a trip to Brussels, Belgium, Design Clarity would like to share with you some of the highlights of the weekend. In the trendy Saint-Gilles quarter, we came across the Pantone Hotel. Evidently COLOUR dominates the design, from the stained glass exterior balconies to the bright and eclectic furniture in the entrance lounge. The hotel, […]

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Moneyless’ floating graffiti

Dramatic, unique and often haunting; Italian street artist Moneyless uses ropes for paint in a series of interventions around the world. Growing increasingly constricted by the traditions of graffiti, he began to subvert all he knew. Choosing to abandon lettering for pure geometric shapes, use brushes for increasingly thin outlines, and then move to wool […]

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Design Clarity’s Gingerbread Studies for Charity Competition

Here’s the Design Clarity take on the Shigeru Ban Paper House – in gingerbread and all totally edible. Put together by a team of design-driven domestic goddesses with a mean competitive streak. And it was all for a good cause. The gingerbread houses were part of this year’s Christmas competition held by Stylecraft and all […]

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A new Nanna State! Granny Chic or Kitsch?

Design Clarity Director, Kristina Hetherington, talks to Sydney Morning Herald about the trend to bring a nostalgic touch to interior design. Is it chic or granny kitsch? Grandma’s house is back in fashion, writes Louise Schwartzkopf for SMH. Tuesday afternoons often see Beth Bradey enjoying a strong, fruity martini in a basement nook on Clarence […]

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Today we like: Glacé Icecream Shop’s Branding

We’ve just stumbled across Nathaniel Cooper’s gorgeous branding work for the Glacé Icecream Shop. Unfortunately, it’s in Missouri and Kansas…so not quite a place we come past very often. Well, you’ll never know where life takes you! Thanks to the world wide web, we can enjoy his beautiful work anywhere and get our Friday morning […]

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Design Institute of Australia features People’s Choice Credit Union

High street banking hits new benchmarks Revolution! An overthrow of the old world order has happened. Victor Harbor lays the scene for a retail bank design first. Introducing the ‘anti-bank’, otherwise known as the People’s Choice Credit Union. So who is leading the charge in up-ending the staid old bank-scape? Retail bank design specialists, Design […]