Seemingly Impossible Human Installations

French artist Philippe Ramette believes nothing should ever be fake. His impossible, gravity-defying poses might look like classic Photoshop, but look a little closer and you’ll see evidence that it’s not. “You see a tension in my hands, my red face is far from serene as the blood rushes to it, my suit is ruffled,” […]

Christmas Golfing

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Christmas Golfing

In this year’s Christmas celebration, Design Clarity Sydney took to the golf course in search of a hole in one, an eagle, a birdie, or anything else we could find. After warming up with a golf pro at North Bondi Golf Course, the team tried their luck on the tee, and got in the swing […]

Starbucks’ Recycled Container Drive Thru

If you happen to be passing through Tukwila, Washington, make a pit stop at Starbucks’ brand new reclaimed shipping container coffee shop. The first in what could possibly be a new branding strategy, the Reclamation Drive-Thru is built out of four shipping containers and has been designed to LEED green building standards. Designed in-house by […]

An Urban Emoticon that Measures the Happiness of Cities

This is emoji writ large. The Fühl-o-meter/Public Face is an interactive art installation that calibrates the mood of the city in which it has been erected with a monumental illuminated Smiley. The work of artists Richard Wilhelmer, Julius von Bismarck, and Benjamin Maus, the urban emoticon accurately communicates its host city’s gefühlszustand according to “mood data” obtained […]

Aesop NYC: 400,000 Strips of the New York Times

Upon hearing that Aesop’s latest Nolita store was built on 400,000 strips of paper— well, actually the paper, New York Times— we feared that someone could easily huff, puff, and blow the place down, leaving hot-spots for high-end skin products one major man down. But upon further investigation, our concern turned into wonderment, as we […]

Destination Design: Atlantic HotelByron Bay

During our research for Quiksilver’s new retail fitout in Byron, we’ve stumbled over this beautiful boutique Hotel and fell in love… We might just need to stay there for a very extensive site visit… The décor of each guesthouse is inspired by a combination of boutique Caribbean hotels and the surf culture that permeates throughout […]

Chipper Branding in Leicester Square

Design Clarity has been working for one of our London clients on the new branding of a fish & chip shop in famous Leicester Square.

The brief included finding a name and creating a brand identity that would stand out in the craziness of Leicester Square, one of the busiest areas of London. The name had to pop, be inviting, but also memorable for customers to make sure the name springs to mind to guarantee return visits.

Winter Wine & Cheese

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Winter Wine & Cheese

The chill of the London winter is now truly upon us, the Christmas lights are on, and the festive season has begun! To get into the spirit of things, Design Clarity London hosted a winter wine and cheese evening for clients, consultants and friends of Design Clarity. Loaded with our newly found knowledge from the […]

Design Clarity Winter Wish List…

For this festive season, Design Clarity is combining the old with the new to create our team wish list. The word “send” has evolved over time and has gone from being a tangible action (sending a letter) to a virtual concept (sending an email). Design Clarity windows this month display comments on this duality between […]