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Chipper Branding in Leicester Square
Design Clarity has been working for one of our London clients on the new branding of a fish & chip shop in famous Leicester Square.
The brief included finding a name and creating a brand identity that would stand out in the craziness of Leicester Square, one of the busiest areas of London. The name had to pop, be inviting, but also memorable for customers to make sure the name springs to mind to guarantee return visits.