Sabroso!
Neon brand messaging paired with industrial pendants and retail display.

Internal Branding and Decorative Lighting

Neon brand messaging paired with industrial pendants and retail display.

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The interior utilizes vertical surfaces to communicate brand personality through neon typography and curated product displays. Layered lighting—from warm Edison-style pendants to vibrant light boxes—creates a textured, atmospheric corner within the unit. These elements work together to transition the space from a functional kitchen into an inviting dining environment.

A charcoal-grey timber wall serves as a backdrop for the "Time to Chill & Eat" neon sign, casting a warm orange glow that draws customers into the seating area. To the right, recessed shelving finished in navy blue houses a rhythmic display of authentic Venezuelan ingredients, reinforcing the brand's culinary heritage. This retail-inspired feature is framed by vertically oriented timber slats, adding architectural depth and a sense of height to the space.

The lighting scheme combines decorative and functional roles; caged glass pendants provide a warm, low-level amber light that complements the neon’s intensity. Behind the counter, corrugated glass panels partially obscure the kitchen view, softening the industrial environment while allowing movement and light to pass through. By mixing high-contrast colors with raw materials like wood and glass, the design achieves a layered, urban aesthetic that feels personal and curated despite its retail setting.

More on this project

Illuminated 3D branding mounted on a custom metal gantry system.

Gantry Signage and Branding Detail

Double-sided lightboxes mounted within a bespoke brass-finished frame.

Projecting Signage and Brass Detailing

Bespoke tropical illustration featuring hand-drawn botanical motifs and bold brand typography.

Brand Graphic Identity and Typography

Illuminated 3D branding mounted on a light blue metal gantry structure.

Overhead Signage and Botanical Graphics

integrated menu design

IMG_8813

Close-up of the counter finish showing the interplay between raw masonry and polished aggregates.

Terrazzo and Breezeblock Details

Integrated brand personality through staff uniforms and fresh food presentation.

Brand Messaging and Product Presentation

Custom stainless steel prep stations integrated into the terrazzo service counter.

Service Efficiency and Counter Integration

Collateral design featuring organic illustrations on a terrazzo backdrop.

Menu Design and Graphic Identity

The storefront positioned within the shared food court and booth seating area.

Seating Integration and Mall Context

A horizontal service layout featuring patterned breezeblock detailing and industrial signage.

The Main Service Counter and Shopfront

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