Sabroso! | London

integrated menu design

Sabroso! is serving up authentic Venezuelan street food to tempt UK tastebuds.

Foodie duo, Joes-Luis and Gabriel Gonzalez, from Lima London Group have launched a new fast casual brand serving Venezuelan arepas and fresh ceviche bowls. Retail design and branding by Design Clarity.


Sabroso! is serving up authentic Venezuelan street food to tempt UK tastebuds. A new fast casual grab’n’go concept with a witty, laid back personality to the brand.


The brothers are keen to regain the Michelin star earnt at Lima – their Peruvian fine-dining restaurant in London. See an interview by Big Hospitality magazine.


The brand essence is all about happy, healthy, good quality products and open, friendly service. Westfield London is the first site for Sabroso! where diners can create their own flavours, trying the tasty and addictive arepas – a childhood staple from the streets of Caracas. Exotic yet familiar, delicious and easy. This is happy, colourful comfort food with a definite feel-good factor.


Originally named Caracas the named changed late in the build process to Sabroso! – Spanish for ‘tasty’.


Bright coloured terrazzo counters fit the new brand personality. Bold glazed tiling, coloured breezeblocks, timber detailing, Amazonian wallpaper graphics and quirky messaging come together to make this a standout first site for Sabroso!

Fitout build by Blue Crow shopftting.

Photography,  retail design & branding by Design Clarity.

grab n go counter design
counterfront detail
illuminated signage
food presentation
food theatre
menu graphic design
food precinct
quirky brand messaging
blade signage detail