Sabroso!
Illuminated 3D branding mounted on a light blue metal gantry structure.

Overhead Signage and Botanical Graphics

Illuminated 3D branding mounted on a light blue metal gantry structure.

11/12

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The high-level shopfront design establishes the brand’s spatial boundaries within a busy food court. A custom metal gantry lifts the primary signage forward, while a horizontal band of dense botanical wallpaper brings organic pattern and tropical color into the upper architectural volume.

The main identity is executed in built-up 3D letters with crisp white faces and vibrant yellow returns, maximizing visibility from a distance. These letters are fixed to a light blue powder-coated steel framework featuring arched vertical rails, referencing traditional Latin American balcony metalwork. This open-frame gantry is suspended beneath a clean plasterboard bulkhead, allowing natural sightlines to continue through the threshold.

Directly below the metal frame, a continuous fascia band is wrapped in custom Amazonian wallpaper featuring illustrations of tropical palm leaves and exotic birds. This organic graphic layer softens the straight lines of the overhead steel and introduces a rich, natural palette of teals, forest greens, and deep ochres. A row of low-hanging glass cylinder pendants with exposed filament bulbs is suspended along the perimeter axis, casting a warm amber glow that accentuates the colors of the wallpaper and frames the open kitchen service zone underneath.

More on this project

integrated menu design

IMG_8813

Close-up of the counter finish showing the interplay between raw masonry and polished aggregates.

Terrazzo and Breezeblock Details

Integrated brand personality through staff uniforms and fresh food presentation.

Brand Messaging and Product Presentation

Custom stainless steel prep stations integrated into the terrazzo service counter.

Service Efficiency and Counter Integration

Collateral design featuring organic illustrations on a terrazzo backdrop.

Menu Design and Graphic Identity

The storefront positioned within the shared food court and booth seating area.

Seating Integration and Mall Context

A horizontal service layout featuring patterned breezeblock detailing and industrial signage.

The Main Service Counter and Shopfront

Neon brand messaging paired with industrial pendants and retail display.

Internal Branding and Decorative Lighting

Illuminated 3D branding mounted on a custom metal gantry system.

Gantry Signage and Branding Detail

Double-sided lightboxes mounted within a bespoke brass-finished frame.

Projecting Signage and Brass Detailing

Bespoke tropical illustration featuring hand-drawn botanical motifs and bold brand typography.

Brand Graphic Identity and Typography

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