The Canopy
The takeaway moment for every hospitality offer should always reflect the brand aesthetic and provide a momento for re-use.

The branding elements

The takeaway moment for every hospitality offer should always reflect the brand aesthetic and provide a momento for re-use.

10/20

Successful hospitality branding goes beyond the visit. Providing takehome options in branded packaging gives an opportunity for a longer lasting brand message. Sustainable options not only provide extra brand visibility but also encourage brand advocacy and return visits.

The cut-out handle at the top of the bag allows for easy carrying, while the pastel pink background and even lighting give the image a clean, minimalistic aesthetic. The bag is held by a person dressed in a light-colored, patterned top, adding a subtle contrast that keeps the focus on the branding elements. This design approach creates a chic, approachable look, ideal for a modern dining or retail experience.

More on this project

The Sunset Diner facade, featuring a bold pink sign with classic lettering and a palm tree graphic against a light beige exterior.

Sunset Diner

A lush, green ceiling canopy creates a natural ambiance in the cafe, complemented by soft floral accents and warm lighting.

The featured ceiling at Garcon

The Garçon bar, a chic cafe with elegant marble-topped counters and inviting indoor-outdoor seating.

The Garçon bar

A sleek, reflective metal canopy above the escalator access, integrating greenery and sky views into the modern shopping center design.

Detail of the canopy

A landscaped park area with stone terraced benches and greenery, creating a rare green-space urban retreat.

The landscape elements

A modern metal canopy welcomes visitors to an open-air plaza, featuring sleek architectural lines and a bright, spacious design.

The canopy from the plaza

A bustling public open plaza with greenery, ample seating, and shaded areas, creating a lively urban gathering spot.

General view across The Canopy forecourt

The signature canopy of the plaza, a reflective architectural centerpiece that blends shelter with urban style.

The canopy

An eco-friendly community playground with a living breathing green wall, set within a sunny, tree-lined park.

The playground

A beautifully arranged hospitality offer with a mix of textures, colours, and carefully curated tableware, adding to the ambiance of a modern casual dining restaurant for locals and visiting families and friends.

The Sugarlane table

The Masala Bar with mirrored finishes reflecting the neon branding, vibrant lighting, and an inviting mix of Indian cultural and classic bar elements.

The Masala bar

A close-up of the colorful elephant mural over the Massala Bar open-kitchen, showcasing intricate designs and vibrant hues that add cultural richness to the space.

The Masala elephant

The underground carpark with escalator access, featuring tesselated paving, a green wall, and a striking surpine overhead canopy.

The escalator entry from carpark

The Sugarlane Bar, featuring a warm, inviting design with wood paneling, greenery, and Edison-style lighting.

The Sugarlane bar

A close-up of a decadent pancake at Peanut Butter Jelly, set against the backdrop of the restaurant’s vibrant and artistic ambiance.

Peanut Butter Jelly

The Masala Laneway with vibrant murals and a warm brick facade, creating a cultural and artistic atmosphere.

The Masala laneway

The back bar at Sugarlane, featuring a neon sign, tropical greenery, and righ natural timber detailing.

The Sugarlane neon sign

An inviting array of Thai dishes at Sugarlane, set on a woven table mat, capturing a casual, communal dining experience.

The Sugarlane offer

Every retail tenant is provided with a double-sided internally-illuminated blade sign

The Sugar Lane sign







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London
71-75 Shelton Street,
London WC2H 9JG
United Kingdom
44 20740 36132

Sydney
Level 3, 223 Liverpool St
Darlinghurst NSW 2010 Australia
61 29319 0933