#Insights #News #Trends
A new approach to retail strategy = P.I.E
As a design company, we like to stay informed. We have read about how brands should be targeting ‘Gen Ys’ as a whole group even though it covers people born between the 1980s and 2000s. Gen Ys’ or ‘Millennials’ are the biggest generation in size. What we know of them is that they are misunderstood […]